During her 23 years in the industry Peta has worked for some of London’s most notable design companies including Fitch & Co., Imagination, Sampson Tyrrell, The Partners and 20-20. This extensive design experience coupled with the skills gathered as art editor at publishing company Reed Books equipped her well in starting up the graphic design department for Virgile & Stone.
Peta excels in Art Direction and has travelled extensively creating photography for fashion retail. She has designed and curated exhibitions in London and USA, provided retail consultancy and brand strategy for high street brands and designed a broad range of brochures, stationery and CD packaging. Peta has also taught at Ravensbourne College of Art, Surrey Institute and Portsmouth College of Art.
“What I enjoy most is the opportunity to undertake a real variety of projects, utilising all the creative skills I have amassed and bringing all my experience to bear. I am able to tackle a job with a good perspective and breadth of understanding.”
Broad knowledge of photographers across all disciplines, locations, model agencies, studios and stylists. General production and co-ordination of photo-shoot. Art direction of a wide variety of photography including food, children and animals! All point of sale and print purposes.
Solid foundation in traditional typographic skills, publishing and good grammar. Designs include company stationery, restaurant menus, brochures, catalogues, illustrated books, invitations, record covers, posters and matchbooks.
Concept, design and co-ordination of exhibitions of varying scales, invariably working in a team comprising interior architect, lighting designer and sound engineer.
Twenty plus years of experience in retail design incorporating all aspects from projects as small as a mobile beauty therapist to enormous Dutch shopping centre, by way of UK High Street and Finnish supermarket chain.